A newer and better way to engage students
With college fairs cancelled, limited in-person meetings, virtual info sessions, lack of test names and students second-guessing their college plans, it’s not surprising that undergraduate enrollment was down 4.0% this fall, as noted by the National Student Clearinghouse Research Center. While there’s no doubt that 2020 has been a year of change and challenge, it has also exposed the undeniable need to re-think processes, establish new efficiencies and develop new ways of marketing. It has sounded a call to embrace technologies that — while not new — have not been applied widely. During Liaison’s on-demand webinar, 5 Reasons to Re-Think Print, panelists discuss how weaving custom, on-demand and variable print into your communication plan will enhance your engagement with students and increase your admissions department’s ROI.
The webinar’s speakers — Kristen Bowers, Senior Associate Director of Admissions at Cazenovia College and Scott Mallen, President of Liaison’s EMP division — describe the five key reasons why it pays to think about print again:
1. It’s delivered
Print literally puts your school’s message and branding in the hands of students and their parents.
2. It’s targeted
Variable print lets you customize the words and images of your pieces to target each recipient’s specific interests.
3. It works well with other channels
When someone gets a well-designed, targeted print piece, it drives up their interaction with other channels, such as digital and email.
4. It’s economical
With variable print, you only print — and pay for — what you need.
5. It’s more than a postcard
Modern printing technology can be applied to oversized, attention-catching shapes or three-dimensional mailers, tubes and promo items.
Are you doing everything possible to bring in your best class? In today’s current enrollment and admissions environment, re-thinking print strategies has never been more relevant. To learn more about why you should re-think print, watch the webinar now. If you don’t have time at the moment, just take two minutes to read the webinar summary pdf, “Five Reasons to Re-Think Print”.