Protection of data is a primary focus for Liaison and its partners. We understand that our partners and users trust our tools and services to protect their privacy, and this is a responsibility we administer with attention and care.

The European Union has recently granted new data rights to European residents under the General Data Protection Regulation (GDPR). While the majority of its provisions are already supported by our existing processes, agreements, and policies, we will be making a few changes to ensure we adhere to these new provisions.

What will be changing in the Liaison products?

We will be providing more clarity for our users around the data we collect, how it is used, and with whom it is shared. To do this, we will be updating our Terms & Conditions and our Privacy Policy.

We will ask our users to accept these policies and the various ways we process their data in support of our services.

How will Liaison support our partners and clients in response to the new regulation?

Liaison’s tools and services exist to collect data from our users and, with the consent of these users, transmit it to our partners, schools, and programs. If we receive a request from a user to take action on their data under the rights afforded to them by the GDPR, we will coordinate a response to the request with the appropriate partners.

As is required under the new regulation, we have processes and procedures in place that will allow us to effectively access, rectify, or erase data as deemed appropriate.

Where can I learn more about GDPR?

The primary source of information about the GDPR can be found here.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.