According to a recent Demand Metrics survey, 80% of people indicated direct mail improved their campaign performance. Learn how your peers are making a difference by incorporating print/direct mail in their student recruitment outreach.

Presenters:
Kristin Bowers
Associate Dean, Admissions
Cazenovia College

David Cotter
Assistant Provost, Graduate Enrollment
Boston University

Suzanne Sharp, Ed.D.
Executive Director, Enrollment Consulting Services
Liaison

About Liaison

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.