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Back to B-School: What it Will Take to Thrive This Fall and Beyond

RJ Nichol
Sep 3, 2020

As fall approaches, business schools and students across the country are still struggling to figure out the best way to proceed with their programs in the coming months. During Liaison’s free on-demand webinar, Back to B-School: What It Will Take to Thrive This Fall and Beyond, GME enrollment leaders share the insights and practices that are helping them get back to work and prepare for a successful 2020-2021 cycle.

From returning to the office safely, to adapting admissions practices to meet evolving public health guidelines, Shannon Deer, Ph.D., Assistant Dean of Graduate Programs at Texas A&M University’s Mays Business School and Dee Steinle, Executive Director, MBA and MSB Programs at the University of Kansas School of Business, discuss how they plan to maintain business continuity this fall.

Attendees will learn how a community approach to applications has helped them weather the challenges of the past year, and come out ahead of their enrollment goals.

Dr. Deer and Steinle both serve on the Advisory Board for Liaison’s BusinessCAS™, the Centralized Application Service (CAS™) for GME programs. In that role, they focus on innovation and collaboration within the BusinessCAS community as well as the greater GME community.

BusinessCAS brings admissions offices an improved way to recruit, enroll and admit best-fit GME students while saving money and better allocating staff resources each admissions cycle — at no cost to participating programs.

The time for waiting to see how fall unfolds on your campus is over. Now it’s time for action. Watch Back to B-School: What It Will Take to Thrive This Fall and Beyond now.

RJ Nichol

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.