Events and Webinars

Advanced Analytics: Identify, Engage & Enroll Adult Learners

August 4, 2022

Shifts in demographics continue to challenge institutions eager to increase enrollment. While many strategies exist, increased attention is being placed on engaging adult learners—those interested in degree completion, supplemental education, professional advancement and lifelong learning.

But how do you find best-fit adults for your programs? Advanced analytics might be the solution you’re looking for.

Tune in to a panel of researchers and educators to hear their discussion on:

• The demographic challenges of enrollment
• The current application of advanced analytics in identifying and engaging adult learners
• Specific use cases and best practices for enrolling hard-to-find but eager-to-learn adult learners

In this lively, moderated conversation, the featured speakers shared their insights on the nuances involved in capturing the attention of this specific audience and the best tactics to identify, engage and enroll eager-to-learn but hard-to-find adult learners.

All registrants will receive a recording of the webinar and a copy of the presentation slides.

This webinar was made possible in part by the financial support of Liaison International. I understand that by registering for this webinar, my registration information will be shared with Inside Higher Ed and the sponsor for marketing purposes.

Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webinars. Transcripts available upon request.

Featuring:

Erin O'Brien
Chief Enrollment and Marketing Officer at University at Buffalo School of Management, The State University of New York

Andy Hannah
Adjunct Professor at Joseph M. Katz Graduate School of Business, University of Pittsburgh & President at Othot

Steve Taylor
Director of Research for BusinessCAS at Liaison International

Moderated By:

Robert Ruiz
Managing Director and Vice President for Strategic Enrollment at Liaison International