When China canceled February’s GRE and GMAT graduate entry exams, business school leaders were cautiously optimistic that the crisis would remain a regional one, subside quickly and have limited repercussions on the enrollment of upcoming classes.

Unfortunately, things have only gotten worse. The virus has spread across the globe, threatened the ability of students to travel internationally and forced schools to ponder outcomes ranging from the likelihood of a few empty seats to the possibility of empty campuses.

Like SARS before it, the Coronavirus will probably not represent a permanent threat to your institution’s ability to enroll international students. But it does serve as an urgent reminder that your business school needs to have a plan for dealing with every threat to international student mobility.

Panelists:

Erin O’Brien, Ph.D.
Chief Enrollment and Marketing Officer
University at Buffalo

Monica Powell, Ph.D.
Senior Associate Dean and Graduate Dean
University of Texas, Dallas

Moderator:

Robert Ruiz
Vice President for Strategic Enrollment
Liaison International

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.