Discover How to Yield More Students and Benchmark Your Inquiry Responses at the AACRAO SEM Conference

Have you booked your trip to Dallas for the AACRAO SEM Conference yet?

Short for the American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management, the AACRAO SEM Conference unites enrollment leaders from all types of postsecondary educational institutions to share best practices and explore innovative professional development opportunities.

You should really consider going. The SEM insights you gain could revolutionize the way you recruit and admit students for years to come.

Setting yourself apart

Liaison will be there, showcasing the impressive results colleges and universities have achieved with our marketing services. Combined with our Enrollment Marketing Platform (EMP™), our services help set your program and its outreach initiatives apart by eliminating the generic “thanks for inquiring” response and personalizing the student experience through detailed customization at every stage of the enrollment cycle.

When you register for the AACRAO SEM Conference, leave time in your schedule to hear from our partners about how they’ve leveraged our marketing services to make a difference. Mark your calendars for these two speaking sessions:

• “How Innovative Marketing Helped Kansas State University Polytechnic Campus Grow New Student Enrollment by 71%,” which describes how one school rolled out a strategic recruitment plan that helped it achieve key goals regarding cultivation, conversion, yield and melt. This session is scheduled for Monday, November 4 from 1:30 – 2:30 PM.
• “The 2019 Inquiry Response Project,” which explores the findings of a recent study of nearly 300 schools’ websites. Results analyze how accessible information was, how fast schools responded to requests for information, how relevant their responses were and how many communication channels they used. This session is scheduled for Monday, November 4 from 3:00 – 4:00 PM.

Build a better SEM culture

Looking at similar issues from different perspectives, the sessions will provide learning outcomes that include how to:

• Leverage technology and data.
• Reach your optimal enrollment.
• Understand student persistence, retention and success methods.
• Create a SEM culture through institutional change.

At Liaison, we’re intrigued by your successes — and challenges. Which SEM strategies are working best for your institution these days? Which are overdue for an overhaul? Please let us know. We’ll be at Booth #108. See you there!

The AACRAO SEM Conference takes place in Dallas, TX from Nov. 3^rd – 6^th. Learn more about it here.