Gone are the days when admissions professionals could simply purchase massive lists of names and launch generic outreach campaigns in order to recruit students and achieve crucial class-building goals.
Instead, you now need to implement a simple and efficient solution that is both cost effective and scalable. Today’s more effective outreach strategies still use GRE and TOEFL name lists, but they also incorporate the delivery of targeted and highly personalized communications to prospective students. With the Coronavirus (COVID-19) outbreak causing many students to rethink their college plans, you need to reach potential applicants at exactly the right time in the most meaningful ways possible.
A better way to grow
Liaison’s new on-demand webinar, “The HigherYield® Solution in Action: The University of Texas at Austin,” tells the story of how one leading institution found success by implementing HigherYield, the comprehensive student recruitment and enrollment management tool created by Liaison and the Educational Testing Service (ETS).
Hosted by Suzanne Sharp, Ed.D., Liaison’s executive director of enrollment consulting services, the webinar features Ayo Strange (Director, Higher Education Institution Sales, ETS) and Danielle Geraci Thoma (Assistant Director of Recruitment, Outreach, and Communication, The University of Texas at Austin Graduate School).
Together, they explain how HigherYield helped The University of Texas at Austin:
- Plan and execute more effective outreach strategies using GRE and TOEFL name lists.
- Create recruitment campaigns to reach a diverse and targeted pool of applicants.
- Combine search criteria to identify and attract specific types of students, such as those categorized by their region of study and academic performance.
- Send students meaningful communications that are automated, targeted, trackable and can be delivered via multiple channels.
“With over 500,000 student names in our database and over 30 different search options, this is going to allow you to create a recruitment campaign to reach a very diverse and targeted pool of applicants to fulfill your program’s potential,” says Strange. “You’re able to log into the search service database to find out how many students match your criteria and then purchase those only names.”
HigherYield also provides actionable follow-up data.
“The end-of-campaign report is amazing,” says Geraci Thoma. “We’re able to show it to our dean and upper administration and say, ‘The money we spent on this was worth it. This is working for recruiting our students.’”
To learn more about how HigherYield can revolutionize your institution’s recruiting initiatives, watch The HigherYield® Solution in Action: The University of Texas at Austin now.