Advanced Analytics: Identify, Engage & Enroll Adult Learners
Higher ed is facing a difficult landscape ahead:
- A looming demographic cliff
- Competing and plentiful non-college routes for students
- Employers demanding skills, not degrees
In this webinar, join experts in data analytics and enrollment to hear first-hand how to find, motivate, and enroll valuable adult learners who can level the admissions terrain.
For years, the commercial and political spheres have set the standard on how to influence action. They harvest, dissect, and utilize millions of personal data points to sway purchasing decisions for everything from diapers and refrigerators to U.S. Senators. It’s time to apply those tools and tactics in higher ed.
Intelligent Names – the latest in the Liaison Total Enrollment ecosystem – does just that. It marries the best consumer behavior and census data with Liaison’s decades of research on adult students.
Using the most advanced analytics in the market, Intelligent Names can affordably curate a list of potential adult learners based on hundreds of variables, including customizable options like zip codes, age, income, education level, and ethnicity. Consider this: five million names in New York State can be sifted down to a list of 630 BIPOC adults in greater Buffalo who earned college credits but not their degrees. The data is powerful.
“What I think about is the top of the funnel. Where will all of the students come from?”
Erin O’Brien, Assistant Dean and Chief Enrollment & Marketing Officer, University at Buffalo School of Management
Why does higher ed need innovative analytics like these to generate leads?
- Test-optional policies are producing fewer test-taker names
- Traditional paid searches are too expensive
- The shift from exclusivity to DEI requires sharper strategies
Want to learn more? Watch the session on-demand: Advanced Analytics: Identify, Engage & Enroll Adult Learners
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